Hygge Design Envy: The Danish Home

Hygge Design Envy: The Danish Home

440 440 Velvet

Hey friends! I’m quite excited today, because just recently I stumbled upon the work of an interior stylist that got my attention and wanted to share it with you all. Why the excitement? Well, the thing is that after 20 years in this industry with so many different styles I’ve come across, it’s not as easy to get impressed anymore. As a matter of fact I had decided to abstain myself from style viewing for that very reason just for a couple of weeks. I felt the need to clear any subconscious imagery that might haunt me. I needed to look at things with a new perspective. So the timing was just perfect as I came across the work of Pella Hedeby. Her impeccable styling created a hygge sense that got under my skin; it’s fresh and crisp with a staccato beat, no nonsense! Scandinavian minimalism at its best!

Pella was involved in the styling of a showroom apartment for ESNY’s continental apartments in Stockholm. She calls this project The Danish Home. My guess is that since only Danish brands were used, it made sense to call it just that. Take the time to peruse her beautiful site with gorgeous photos of interiors styled by her.

I did a little research and discovered that the apartment interiors were designed by Andreas Martin-Lof, while the architects for the building is the Danish architectural firm 3XN with Kim Herforth Nielsen at the helm who have done some impressive work (the Lighthouse Project is probably the one that stood out for me).

Pella, did an incredible job in pulling together a flawless, well balanced minimal design with the hygge quality that is so highly regarded in Denmark and sought after in Scandinavian design. I can actually picture myself living in this apartment, walking barefoot, taking in its views, soaking in its light, its informal casual ambiance with the artistic touch to it and a tinge of industrial feel to it. It really and honestly inspired me. It feels so RIGHT! and for me that means that the design is complete. I wouldn’t want to change a thing. Can you feel the vibe of this place? Doesn’t it look awesome? Let me know, what you think of it… Would you live there?


My signature as Velvet with a blank and a pink ink stain next to it


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